Why do you refer to your products as Services?

“Brown Capital seeks to deliver investment returns to meet client investment objectives and high quality service.  Since the firm began offering only separately managed accounts, we viewed the collective client deliverable as more “service” oriented than product based since portfolios were tailored to meet client needs as were the support services provided.  While our offerings are no longer limited to separately managed accounts and communicating in industry terms makes the term “Service” confusing to some, we still believe our primary business is providing a service to clients.” Rob Young, Head of Marketing and Client Service